Marketing with a twist
We, as marketers, are used for years to resort to Google Trends to find out about consumers’ interests and indirectly also emotions and feelings. In this respect, the era of COVID-19 is not different: Google’s special Coronavirus Search Trends show us the uncertainty that the outbreak has caused in reference to health, economy, the future of labor but also our daily routines.
Then, there is an equally interesting analysis by ComScore of how the pandemic has impacted consumers’ media and information consumption.
And what are Brands and Marketers supposed to do in these unprecedented times?
First, stop trying to “hard-sell” but don’t stop marketing. This is the time of support and empathy, this is the time for Brands -for you as Marketer- to reassure consumers that you are there for them, says Tina Moffett, Senior Analyst at Forrester.
And it is also the time for many businesses of all sizes to try themselves in the online/ecommerce arena in order to be problem-solvers for their target audiences.
