A.I. benefits enhance its importance in Marketers’ daily operations
As we have often mentioned (and firmly believe here at XPLAIN), Marketing can benefit variously from Artificial Intelligence.
For example, A.I. can significantly improve the workflow of a marketing agency, as this post by 11 experts from the Forbes Agency Council describes. In a nutshell, the article analyzes 11 different processes/tasks, where A.I. can support the agency’s work, among them by automating repeatable tasks, streamlining business development, improving communication with customers, facilitating access to more relevant information, and improving content’s quality.
The FMCG sector can also leverage Artificial Intelligence in almost each one its operations from Product Development to Product Marketing, as this detailed post on BBN Times shows.
Furthermore, Artificial Intelligence and Automation are among the top 5 B2B marketing trends that marketers have to embrace in 2021 to stay competitive, according to a post by Oracle on Marketing Land.
A.I. is driving a better Customer Experience by improving the consumers’ online shopping journey, helping them solve their problem faster, serving as a customer service assistant (yes, we mean chatbots) and analyzing customer feedback.
Finally, and underlining the above, this study by Statista published in December 2020, shows that interest for Artificial Intelligence is growing rapidly and the A.I. software market (a wide array of applications including natural language processing, robotic process automation, and machine learning) is forecast to reach a value of $126 billion by 2025.
