ARTIFICIAL INTELLIGENCE AND MARKETING, AN INEVITABLE MERGING FOR GOOD
Marketers understand more and more that Artificial Intelligence is here to support their efforts by providing more data of higher quality and by making “tedious” tasks easier.
But that does not mean that everyone in an organization shares this point of view. Learn from Matthew Lieberman, Marketing Leader at PwC, the challenges you might face in introducing AI in your organization, and ways to overcome them.
One of the areas that will definitely benefit from Artificial Intelligence is Advertising. It is already using generic AI in the form of programmatic advertising, but, according to the Marketing AI Institute, it’s personalization and customization in scale that will advance advertising to a new era in which ads will be more intelligent and useful to the viewer.
And that’s not all. AI can also help optimize Customer Experience (a positive Customer Experience is a very strong motivator and factor for Brand preference), Customer Support and P.R., all of them being important parts of a 360-approach to marketing.
