Marketing and Artificial Intelligence go hand-in-hand

The term “Martech” (the convergence of marketing and technology) is nothing new to our readers. It was first used in 2011 by Scott Brinker who created the now famous “Marketing Technology Landscape” infographic. (Here is the most recent version of the infographic.)

In this marketing landscape, A.I. plays an increasingly important role.

Artificial Intelligence can serve, for example, as a very advanced SEO tool, able of performing keyword research, competitor analysis, intent analysis, content optimization, user experience personalization and more. To learn more about A.I. SEO check this very informative post on Customer Think.

One rather “young” term in the wider marketing field is Conversational Marketing (simply put -although not a simple topic at all- the use of intelligent chatbots that interact with your customers/potential customers) where Artificial Intelligence forms the basis for offering advanced services. Read what 5 marketing experts have to say about important conversational marketing trends.

Good “old” paid digital advertising is also benefiting from the use of Artificial Intelligence through dynamic ad creation, keyword management and optimization automation.

But what do marketers themselves think of A.I.? According to a recent survey by the Marketing Artificial Intelligence Institute, they are optimistic about its long-term impact on marketing and believe that A.I. can help them automate about 25% of their work.

At XPLAIN we take advantage of Artificial Intelligence in our unique services, indicatively:

• We solve consumer related challenges by building A.I. and Big-Data powered platforms that utilize proprietary Behavioral, Linguistic and Emotional Analytics, for fully supporting our clients’ decision-making process with continuous actionable insights.
• We offer Behavioral and Business Research based on Big Data, regarding our Clients’ Consumer as well as their Competition.
• We provide Forecasting Services across Operations, Sales and Marketing for our clients (e.g. create Customized Marketing and Promotional Decision Support Systems, Order Prediction and SKU portfolio optimization Platforms, etc.).
• We can track and offer optimization advisory on Brand Health from corporate to portfolio level, reinventing through A.I. and Big Data staple mega-KPIs and resolving the challenges in modern strategic decision making.

If you would like to learn more about our services, we’d love to walk you through them. Just drop us a note.