XPLAIN WINS TWO GOLD AWARDS FOR GLOBAL INNOVATIVE DIGITAL SOLUTIONS 2018
At the 10th Internationalist Awards in New York, and among 211 cases from 27 countries, XPLAIN won two Gold Prizes with Pepsi and 7UP (PepsiCo) for deploying an Outstanding AI-Powered Digital Strategy for Football and for Shaping the Re-Launch of 7UP Global through AI-Powered Consumer Insights respectively.
Now in their tenth year, The Internationalist Awards for Innovative Digital Solutions are an acknowledgment of how today’s marketing strategies are affected by the media and technology revolution in a Post-Digital Age. Inspiring case studies are scored for insights, strategy, and results. Winners represent the top 20% of all entries submitted across the globe.
The Internationalist is proud of its Global Alliance with ANA (Association of National Advertisers) as it partners on an initiative called THE INTERNATIONALIST 1000 with ANA or 1000 Marketers around the World Reshaping the Future of Marketing.
XPLAIN, successfully leveraging Artificial Intelligence Technology & proprietary Algorithms to analyze millions of Unbiased Consumer Conversations and Reactions on the Content & Campaign initiatives of both Brands, delivered a fully tailored to each Brand’s needs AI-Powered Marketing System that effectively supported their Content Creation Strategy. Outstanding results included, but were not limited, to enhanced Targeting, Augmented Consumer Understanding and Content Optimization. An extra layer of AI Pre–Testing was implemented across all Content Created to further maximize results in a digital, mobile-first world.
The above was used as a basis for setting out a comprehensive Global Digital Strategy for the re-launch of 7UP and the Design and Deployment of the 2018 Global Pepsi Football Love It. Live It. campaign, respectively.
“We are very Proud and Happy! XPLAIN was awarded, in New York, at The Internationalist Awards for Digital Innovative Marketing Solutions, with two Gold Awards! Many Thanks to our Super Clients for the amazing collaboration and congratulations to the Great Dream Team of XPLAIN! Sky is the limit!”, said Stefanos Karagos, Founder and CEO of XPLAIN.
