XPLAIN WINS GOLD AWARD FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS 2019
At the 11th Internationalist Awards in New York, XPLAIN won a Gold Prize with MetLife US for deploying an Outstanding AI-Powered Campaign Pre-Testing Platform & System, using Big Data & Artificial Intelligence Technologies for unbiased Results & Insights.
“We are so Proud that for the 5th Year in a row, we are GOLD! XPLAIN was awarded at The Internationalist Awards for Digital Innovative Marketing Solutions in New York, with a Gold Award for our Innovative work with our MetLife Client. Many Thanks to MetLife P&C US for the incredible collaboration and congratulations to the Amazing XPLAIN Team who made this possible! Onwards, Upwards!”, said Stefanos Karagos, Founder and CEO of XPLAIN.
Now in their eleventh year, The Internationalist Awards for Innovative Digital Solutions are an acknowledgment of how today’s marketing strategies are affected by the media and technology revolution in a Post-Digital Age. Inspiring case studies are scored for insights, strategy, and results. Unlike many awards that cite the best in a single category, The Awards for Innovative Digital Solutions enable all entries to be judged as examples of worldwide best practices. Winners represent the top 15% of all entries submitted across the globe.
The Internationalist is proud of its Global Alliance with ANA (Association of National Advertisers) as it partners on an initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing.
Aiming at developing a new, exciting, marketing campaign designed to increase customer conversion, MetLife Property and Casualty Marketing Team partnered with XPLAIN to implement a predictive A.I. Pre-Launch Testing System specifically tailored for Auto Insurance to optimize their campaign assets across 3 relevant KPIs: Visibility, Engagement, and Conversion.
Slated for 2019 launch across multiple channels, the team was creating a lot of new content. MetLife therefore needed to implement an agile feedback loop to continuously assess and optimize content efficiently for launch to ensuring they would activate with the best and more effective communication to engage and win with customers in the marketplace.
“Our partnership with XPLAIN has really enabled us to implement an agile, data-driven approach to assessing and optimizing our creative content – saving us dollars, time and effort in producing compelling content that customers resonate with and create value for Metlife.”, said Anj Chang, AVP US Marketing Science & Data Science of MetLife.
