THE JOURNEY BEFORE THE DESTINATION
This is an outline of XPLAIN’s Global Research about Destination Marketing “The Journey Before the Destination”.
If you are in the Travel, Tourism or Destination Marketing Industry and you are looking to gain deep understanding of cohorts and their motives, needs and objectives to build your marketing communications plan with relevancy and inspiration, then this Research will support you in understanding great dynamics and trends of the travelers’ behavior in 71 countries.
For the purpose of this Research we analyzed 80 Million Travelers’ Conversations and Reviews, and 25 Million Travelers’ Searches and Clickstreams from 71 Countries across the Globe in the last 5 years.
Travelers’ behavior has changed and it’s constantly evolving.
98% of the global travel content is user generated and the by far main reasons for consumers to travel today are to gain experiences and escape from their everyday life.
Are you a Game Changer? Are you interested in leveraging the knowledge from this Research for your market and your Business or Brand? Do you want to know More and Become Better in Destination Marketing? Then we can inspire you with our answers.
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