Impact of data on the sales and marketing professional’s role

data_handshake_sales_strategy_2-1024x576 Impact of data on the sales and marketing professional's role

By having organised and structured data, a B2B sales professional can better understand the buyer’s needs and challenges and effectively target his/her prospects at the right time and in the right way.
Sales acceleration” just means speeding the path from prospect to profitable customer using data and insights and deploying the latter intelligently, in real-time.

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