Few Marketers Capitalize on Data Analytics to Optimize Customer Experience
Marketers struggle to turn data to insights. Data alone doesn’t create a data-driven organization. That is why data analytics must be used effectively from Marketers to improve Customer Experience.
More Data Than Insights
According to studies there is a wide gap between the promise and use of data analytics.
Marketers can develop highly targeted campaigns and promotions from data generated by websites and apps.
But few are aggressively using such insights. In fact, organizations have long ways to go to optimize the use of the data their teams are consuming and analyzing.
For marketers, data analytics provide insight into the effectiveness of their campaigns, guide their management and operations decisions, and empower them to scale a personalized, real-time marketing experience to millions of people.
Guesses, Gut Feelings Trump Data
According to the Experian Data Quality report, 97 percent of organizations use data to power business opportunities. But only 44 percent trust that data enough to use it to make important decisions.
Data Management, Governance Needed
Most organizations want to use data to increase revenue and better serve customers. But they need to establish a foundational level of trust in the data they use.
More Data, Bigger Data Challenges
The Dun & Bradstreet/Forbes Insights draws some important conclusions, notably that “today’s data-driven enterprise has a never-ending appetite for more data.”
But it also notes that data analytics skills gaps persist across the enterprise. That shows a need for better tools and best practices.
Read More : www.customerthink.com
