Organizations need to realize that data has value. There is a voluminous amount of data involved in running a business.
Data Science
It’s 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially overhyped- way. AI is the future. So is the cloud. And SaaS. Plus DaaS. Throw in machine learning and you’ll change the world.
Surprisingly enough, less than 0.5% of all data is ever analyzed and used according to Forrester. “Just a 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company.”
Marketers struggle to turn data to insights. Data alone doesn’t create a data-driven organization. That is why data analytics must be used effectively from Marketers to improve Customer Experience.