A.I.’s Next-Level Boost of Marketing & Customer Experiences

Sometimes marketers feel overwhelmed by the new roads artificial intelligence is opening to them, and the new language they have to learn. The Marketing Artificial Intelligence Institute is aiming at making AI more approachable for marketers and to this end, they published a short glossary of terms used in this field, which will make your life easier.

One of the A.I. technologies is the less-talked-about computer vision, which can help marketers better understand how consumers interact with their visual content, thereby allowing them to optimize the latter for higher engagement. And that’s exactly one of the services XPLAIN offers to CMOs by pre-testing their visual content and predicting its impact on potential customers.

A.I. lends a helping hand to customer experience managers too, by improving their organizations’ interactions with consumers and by optimizing the customer’s experience through the offering of immediate solutions. Check the five major areas of customer experience affected by artificial intelligence, as they are listed and explained on readwrite.