Chances are you are already experiencing the way Internet and the proliferation of Social Networks have revolutionized our everyday routine and the way we behave as consumers.

“Social Media is easy, you just make a Facebook page and that’s it. Anybody can do it.”

If you are a Marketer, surely you have heard these words more than once. The truth is that Social Media is so powerful that can lift off your Brand if used properly, or kill it if used improperly or not used at all.

“Social Media Marketing is a great way to promote your Brand”. During the past few years, you have heard this phrase everywhere. And it is true if you consider that nowadays customers are 71% more likely to make a purchase based on Social Media referrals. To be successful on Social Media, though, it takes much more than just setting up a Facebook page. If you are not serious about it, it can be a great way to kill your Brand. Here is how:

We live in an info-noise world, where user-generated content accounts for 95% of content on the Web. Experts agree that “Content is King” - but it’s the Visual Content that rules the Social Media World. Even in the most established Social Network, Facebook, photos have been measured to generate 53% more Likes than text posts. So, it’s no wonder that a visual content-oriented Social Νetwork would draw attention sooner or later. Just like Pinterest.

Social networks have an impact in our emotional state, with Facebook and Twitter being the top two sites that affect their users’ feelings, according to a recent research. More specifically, it was found that social networks influence people’s mood in a positive way and 45.9% of respondents said that Facebook is the site with the most positive effect on their emotions.