News

XPLAIN Social Media Mashup no10

By XPLAIN on Tue, 31/01/2012

5 Ways to Increase Facebook Engagement Every 5 Hours

1. 5 Ways to Increase Facebook Engagement Every 5 Hours

Facebook has made recent changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph last week.

Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be used to improve user engagement strategies. With all these new enhancements, how can you increase engagement on Facebook?

XPLAIN Wishes You a Prosperous 2012

By XPLAIN on Fri, 30/12/2011


Wishing from our hearts a Happy New Year filled with sunshine!

XPLAIN rocks again at PepsiCo "Refresh You World" project in Romania

By XPLAIN on Sat, 17/12/2011

Pepsi Refresh Project
“First of all we selected a great partner - XPLAIN” mentioned Manos Spanos - Marketing Director PepsiCo East Balkans to his presentation at "AllThingsFacebook” Conference!

XPLAIN Sponsor at the RetailBusiness Awards 2011!

By XPLAIN on Tue, 13/12/2011

XPLAIN successfully sponsored for the 2nd year the ceremony RETAILBUSINESS AWARDS 2011, held at the Metropolitan Expo on Monday, December 12.

We were glad to get in contact with professional experts from the area of ​​retail and exchange views and ideas to meet the challenges of the market.

Also, we discussed the opportunities of Social Media and how it can help brands to "build" effective communications with their consumers; while companies to have measurable results on Return on Investment.

XPLAIN delivers amazing results in Pepsi Refresh Your World project in Romania

By XPLAIN on Mon, 05/12/2011

Pepsi Refresh Project
XPLAIN has proudly sponsored the “Social Networks Strategy” Conference, on Tuesday, November 29th. During the conference, Adriana Nestoriuc - Group Brand Manager CSD PepsiCo Romania, presented the remarkable results from the Facebook Application “Refresh your World” Project, which was created by XPLAIN.

XPLAIN Sponsorship at the “Social Networks Strategy” Conference November 29th

By XPLAIN on Mon, 28/11/2011


XPLAIN is proud sponsor of the “Social Networks Strategy” Conference, on Tuesday, November 29th, at the “Crowne Plaza Hotel”.

XPLAIN's new offices in Romania

By XPLAIN on Mon, 21/11/2011

XPLAIN Bucharest
XPLAIN expands also in Romania!
Take a glance at our new awesome offices in Bucharest! We Rock! Stay tuned for more upcoming news!

5 Social Media Marketing Opportunities in the New Facebook Pages

By XPLAIN on Thu, 17/02/2011

Facebook Pages
A few days ago Facebook released its new format for Facebook Pages, which are more in line with the new layout for the personal profiles. Many of these changes offer new opportunities for using Facebook Pages as part of an effective social media marketing strategy.

Below are 5 approaches of how to use the new features of Facebook Pages as Marketing Tools:

The Death of the Newspapers. Changes are coming faster.

By Despina Bakirtzi on Sat, 03/10/2009

The newspapers used to make the news, now they are the news! Last reports testify that they are dying.
Worlwide recession added one more serious problem.
But People changed the way they get the news. They prefer the one line, it’s fast, it’s free and they have it, even, through their mobile phone!

Doing Business in a chaotic world

By Stefanos Karagos on Thu, 01/10/2009

After ten months, the second startup which we started this year, stops to be private and goes to public stage, with the name XPLAIN.
Our twenty years experience in Media, Internet and Advertising, joint with an excellent team of cooperators, are some of the reasons why XPLAIN is profitable, already!

International and local markets are in a recession period, which reflects brands and consumers.
From the other hand, the big growth of broadband (better speed, lower prices) brings a new age in Marketing and Advertising.
Because consumers changed their habits and the way they are communicate or being informed, brands needed to change the way they approach their clients.