The 2012 Olympics in London are already being named by some as the world’s “First Social Games.” Let’s figure out how Facebook, Twitter & YouTube will play their role...

Facebook: In 2008 it was breaking the 100 million users, today it claims more than 900 million users who will definitely be discussing every detail during the Games.

Twitter: In 2008 there were 6 million registered users who sent about 300,000 tweets per day. Today, Twitter has more than 500 million users who send 400 million tweets each every day.

YouTube: In 2008 YouTube’s users were uploading 10 hours of video per minute to the site. Today, iconic Olympic moments are sure to go viral on YouTube, since the company says it receives over 800 million unique visits per month and it’s going on...

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There are many strategies about how to tweet and when, but the following 3 simple tips will allow you to increase your followers’ engagement with your content.

1. Keep your tweets short and you’ll see a rise of engagement by 17%!

2. Ask for retweets, but not too often!

3. An image is worth a 1000 words! Try it...

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Here are 4 ways you can learn more about your audience by looking at their social media life:

1. How Do They Describe Themselves? Get a deeper look into their interests by reading their short bios.

2. When Are They Most Socially Active? Knowing when your fans are online is the key of effective content delivery.

3. Whom Do They Listen To? Engaging the top social influencers in your business is one of the quickest ways to get your message in front of your ideal audience.

4. What Content Do They Want? The most important thing that you can learn about your audience comes from a look at which social sites they frequent.

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If you are wondering how LinkedIn can help you market your business, check the following...

1. Company Page: LinkedIn members can follow a company. On a Company Page you can highlight products and services with hot links. You can promote your LinkedIn Company Page through the addition of a button on your website.

2. Subject Matter Expert Groups: There are now more than 1 million groups on LinkedIn and the best way to use groups for marketing purposes is to start a Subject Matter Expert or SME group.

3. Group Discussions: Don’t post only to the groups that you follow, join groups where your customers live, and assign groups to several of your staff members.

4. Status Bar: Use the Status Bar since anyone can see your posts there.

5. Answers: The Answers section allows you to comment or respond to the question you pose, as well as reach out to those who answer privately.

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Your online reputation can affect purchase decisions and influence the growth or decline of your business. So it is absolutely crucial to manage properly this reputation.

1. Establish your online reputation: When someone googles your company’s name, it should appear on the search engine’s results first page! Twitter, Facebook & Linkedin can assist you in that.

2. Control responses during crisis: Don’t forget that it is important to monitor and respond to any comments written on your Social Media channels, in order to resolve any issues and let people know that you are listening to them!

3. Monitor conversations: Now that you’ve established your online reputation, use all the tools available, in order to monitor it closely!

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