It is common knowledge that disputes and issues on Social Media can be blown out of proportion in no time, and traditional methods won't help in handling it. It is important to have and establish a checklist that could be followed and implemented as a procedure in any crisis that seems to develop for your Brand.

Unless you are willing to lose 25% of your Brand's customers, you should start realizing that Social Media is a living, breathing environment that goes on 24 hours a day, 7 days a week, 365 days a year! Being there for your customers and constantly addressing their needs, asks and complaints is the only way to go if you want to keep them engaged and turn them into advocates for your Brand.

As marketers, we have all been exposed to the immense possibilities around Social Media and the unceasingly amazing amplifying power of Earned Media. Imagine the Word of Mouth that Beyoncé is generating with the release of every new single of hers! But how do you get people to spread the love about a new type of detergent, a typical fast moving consuming good (FMCG)? Let’s be honest; influencing purchasing decisions and driving loyalty has never been so challenging before!

We all know that things change extremely fast in today's Web world. Social Networks have taken over modern Marketing and Communications, and Brands are struggling to join in and keep up. Having spotted the need for professionals to be well-informed and up-to-date, XPLAIN teamed up with with esteemed partner and leading Greek professional education institution OTEAcademy. The result of this collaboration is the newly-announced workshop series "From Social Media To Social Business".

Social Media is all about being a Solution Provider to People. And the best way to solve these problems is to make sure that you follow the right path to Success.

Change your approach, make sure you provide interesting, relevant and worthy Content and avoid the mindset that led to these problems in the first place!