XPLAIN Wins Innovation Award For Best-In-Class Global Content Strategy
From emerging technologies to new social media platforms, companies are faced with the challenge of creating content strategies that are not only relevant but evoke consumer engagement. Now more than ever, marketing alone isn’t enough. Developing content through data-driven insights is the key to a successful content strategy.
On October 28th, 2015, with over 200 entries submitted, XPLAIN and Mountain Dew® won the distinguished Gold Prize at the 7th Internationalist Awards in New York for Breakthrough Digital Innovation Solution For Global Content Strategy. The award for Digital Innovation Solution analyzes how brands create an innovative digital marketing strategy that can be executed around the world as well as localized for other markets based on best practices. The Internationalist is an online publication that connects people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building.
XPLAIN, the leading digital audit and optimization firm, is the technology behind Mountain Dew’s global content strategy with its revolutionary data-driven analytics. Utilizing its expertise in actionable data and consumer behavior intelligence, XPLAIN created a unique digital framework to analyze Mountain Dew’s global content. This enabled XPLAIN to enhance the brand’s content strategy across 22 countries – identifying best practices for optimal consumer relevancy and engagement.
“We are excited and honored to win such an award with Mountain Dew. It is a testament that the combination of strategic innovation and data intelligence is the right path to achieve digital excellence and tangible results. We are looking forward to continue our relationship with Mountain Dew to further enhance the brand’s global content strategy,” says Stefanos Karagos,Founder and CEO of XPLAIN.
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XPLAIN PR Contact
t: +41 43 508 03 07