XPLAIN WINS GOLD AWARD FOR GLOBAL INNOVATIVE DIGITAL SOLUTIONS 2017

FINAL-AWARD-total-vollll XPLAIN WINS GOLD AWARD FOR GLOBAL INNOVATIVE DIGITAL SOLUTIONS 2017

On November 8th at the 9th Internationalist Awards in New York, and amongst 231 companies from 29 countries, XPLAIN and Drinkfinity (PepsiCo) won the Gold Prize for deploying an Outstanding Innovative Digital Solution in Exploratory Consumer Behavioral Analysis.

The Award for Global Innovative Digital Solutions, analyzes how Brands create an innovative digital marketing strategy that can be executed around the world as well as localized for other markets, based on best practices, and honors inspiring case studies that incorporate great strategy and proven results.Winners represent the top 15% of all entries submitted across the globe.

The Internationalist is an online publication that connects people and ideas in international advertising, marketing and media through content, thought leadership, community and collaboration and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building.

The Internationalist is further proud of its Global Alliance with the ANA (Association of National Advertisers) as it partners on an important initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing.

XPLAIN, masterfully combining Social Listening, Machine Learning Algorithms and Principles of Psychology with quantitative methodologies to extract powerful Consumer insights beyond subjectivity, delivered a unique Target Consumer Multi-Layer Behavioral & Profiling Analysis for Drinkfinity, which successfully guided Digital Communication, Media & Creative Strategy for the Brand, further supporting Brand building and driving Relevance at Scale and ROI.

“We are excited and honored to win such an award with Drinkfinity. It is a testament that the combination of strategic innovation and data intelligence is the right path to achieve digital excellence and tangible results. We are looking forward to continue our relationship with Drinkfinity to further enhance the brand’s global roll out,” says Stefanos Karagos, Founder and CEO of XPLAIN.

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