Across most popular Social Networks, visibility of a Brand’s posts in users’ feeds is dictated by ever-shifting algorithms that act like moving targets.
data driven strategy
Efforts to adopt analytics upset the balance of power in the C-suite, and this shift often had a negative impact on analytics initiatives.
From emerging technologies to new social media platforms, companies are faced with the challenge of creating content strategies that are not only relevant but evoke consumer engagement. Now more than ever, marketing alone isn’t enough. Developing content through data-driven insights is the key to a successful content strategy.