Social Media Marketing

XPLAIN's Social Media Mashup no6

By XPLAIN on Tue, 20/12/2011

1. In the Social Media World, Brands Can't Take a Sick Day

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak.

XPLAIN Tuesday's Social Media Mashup no5

By XPLAIN on Tue, 13/12/2011

Twitter

1. The New New Twitter and What It Means to You and Your Business.

Twitter has undergone nothing less than a complete redesign… again. The new experience offers a much needed simplification. One of the most notable improvements is in the intuitiveness of the design. The format is also now consistent. What does this mean for businesses specifically?

Tuesday’s 10 Must Read Social Media Stories

By XPLAIN on Tue, 08/11/2011

A revealing article about the tremendous effect of Social Media in Consumer Buying Behaviour.

According to Facebook’s Brand Manager Paul Adams, businesses and marketers aren't thinking from "a people perspective".

Social media success is a marathon, not a race

By XPLAIN on Wed, 25/05/2011

Social media
Without doubt, social media are gaining in popularity and are here to stay. Thus, companies should not only develop a social media presence but they should use social media in a way that ensures a long-term gain and success.

4 tips to grow the number of your Facebook page fans

By XPLAIN on Tue, 08/03/2011

Facebook fans
Many businesses have been adding social media to their marketing strategies. Facebook represents a cost effective opportunity for brands to share information and distribute messages more than paid media.

Social Proof: To count or not to count?

By XPLAIN on Mon, 28/02/2011

Facebook Like

There are millions of articles and studies that come out indicating the importance of Facebook and Twitter as other social media tools, for a successful marketing strategy. What is also becoming popular is the number of agencies promising to raise the number of your fans / followers in a very short period of time.

Big or small. Social Media are about your customers.

By Charalampos Kon... on Sat, 08/01/2011

Social Media KLM

"In the age of Social Media doing something that creates a real smile on somebody's face is much cooler than attaching a smiley face".

2010: A year to remember for Social Media

By Alefragis on Sun, 02/01/2011

Social Networks

The year of 2010 can be characterized, indeed, as the year of Social Media! We had experienced tremendous growth and their penetration to the users of Internet was more than impressive.

Some people would say that it could be a precursor to everything that we will experience not only through 2011 but also during the following years.

Social Media Marketing thoughts

By Charalampos Kon... on Sun, 21/03/2010

You have probably hear a lot of social media gurus talking about how you should put your company in the social media, how you should create a Facebook fan page or a blog. Well, this is not exactly the truth. In fact no, you don't have to put your company in the social media, you don't even have to create a Facebook fan page. You have to do it the right way!

Maximizing your Social Media effect

By Veliadis on Thu, 19/11/2009

Social Media Marketing

Unless you’ve been living under a rock for the past years, you must have heard of the boom in Social Media. 
Brand owners are looking for ways to influence the status, comments and posts of users of Social Media like Facebook, Blogs, Twitter, LinkedIn and YouTube.