It is common knowledge that disputes and issues on Social Media can be blown out of proportion in no time, and traditional methods won't help in handling it. It is important to have and establish a checklist that could be followed and implemented as a procedure in any crisis that seems to develop for your Brand.

Our future is shaping up more and more around the Web, Social Media and all that they offers. Virtually, people and Brands are building their lives and efforts based on them. In essence, the Web and Social Media are becoming the very hub where our lives evolve around, now and in the foreseeable future!

When you think of Design for your Brand, on Social Media or in general, do you only focus on what looks nice? Think again! The most important factor on creating a memorable Design is to focus not on how it looks, but on how it works!

A typical American mentions Brands 60 times per week in both online and offline conversations (Wommapedia). So, the answer is yes, your customers are talking about your Brand online, especially on Social Networks. What are they talking about? They share customer experiences - good ones and bad ones, they discuss products and services, they ask for others’ opinion before they make a purchase and they post questions when they need help with a product. The reasons they connect with Brands on Social Networks are similar: to stay informed, receive special offers and get instant customer service whenever they need it.

The best way to get Connected with people on Social Media is to show you care about them! Keep in mind the "More about Them, Less about Us rules" and you will succeed!