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Marketing research

Social Media and the top 500 U.S. fastest growing companies

By Charalampos Kon... on Sun, 06/12/2009

In the early 90’s Internet was the new thing. Most companies didn’t see the need, at that time, to have an Internet connection. In the late 90’s and the first years of 21st century most companies not only had an Internet connection but they also had an online presentation through a site. Now the Social Media is the new thing. Most companies don’t see the need to participate or they don’t know how to do it, although the numbers are changing. The Center for Marketing Research at the University of Massachusetts Dartmouth is conducting every year for the last three, a statistical analysis measuring the participation of the Inc. 500 companies in the Social Media. [Inc. 500 is a list of the 500 fastest growing companies in U.S.A. Take note that we are not talking about the 500 largest companies but those who are growing faster].