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Social Media is the future of consumer loyalty in travel.

By Charalampos Kon... on Mon, 03/10/2011

Infographic

Social Media are more than a one-way marketing channel and this is the way that most of the airlines are seeing them. Now days there are more Airlines in Twitter (191) than those maintaining a Frequent Flier program (179).

Facebook users in Greece (September 2011)

By Charalampos Kon... on Wed, 28/09/2011

Facebook Logo
Facebook in Greece has gone a long way the last years. Now it is common for a business to have an official page and interact with it's customers through the most popular social network of the planet. It's common sense, businesses have to be where their clients are, and in Facebook there are a lot of Greeks. Let's take a look at the numbers for September 2011.

4 tips to grow the number of your Facebook page fans

By XPLAIN on Tue, 08/03/2011

Facebook fans
Many businesses have been adding social media to their marketing strategies. Facebook represents a cost effective opportunity for brands to share information and distribute messages more than paid media.

Social Proof: To count or not to count?

By XPLAIN on Mon, 28/02/2011

Facebook Like

There are millions of articles and studies that come out indicating the importance of Facebook and Twitter as other social media tools, for a successful marketing strategy. What is also becoming popular is the number of agencies promising to raise the number of your fans / followers in a very short period of time.

United breaks guitars

By Charalampos Kon... on Sun, 17/01/2010

United breaks guitars
More than 7.500.000 million people know that United (Airlines) breaks guitars. But let’s start from the beginning. Social Media and Social Networks are about and for the people. People that are or will be at some point your customers. People that you want them to be your customers, regardless of what are you selling.