advertising

Display Advertising is not effective anymore

By Despina Bakirtzi on Mon, 05/10/2009

“The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom”.

This was predictable, because consumers are always don’t want to be involved with branded ads and much more, they don’t like to “land” in companys’ official sites.

Doing Business in a chaotic world

By Stefanos Karagos on Thu, 01/10/2009

After ten months, the second startup which we started this year, stops to be private and goes to public stage, with the name XPLAIN.
Our twenty years experience in Media, Internet and Advertising, joint with an excellent team of cooperators, are some of the reasons why XPLAIN is profitable, already!

International and local markets are in a recession period, which reflects brands and consumers.
From the other hand, the big growth of broadband (better speed, lower prices) brings a new age in Marketing and Advertising.
Because consumers changed their habits and the way they are communicate or being informed, brands needed to change the way they approach their clients.