ROI is a common place for you as you are trying to find ways to measure what Social Media offer to your company. But there is another, less known acronym that should be of importance for modern businesses. That it COI and it stands for Cost Of Inaction.

So, have you ever thought what it costs your company if you do not include the available and appropriate Social Media channels in your Marketing Plan? Have you also thought who is keeping your company from taking advantage of the host of new marketing opportunities out there?

Read on, think a while and, if you need help, we are here for you!

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Consumers no longer listen to companies, they listen to each other. As Intuit co-founder, Scott Cook puts it:
“A brand is no longer what we tell consumers it is – it is what consumers tell each other it is.”

So, it is in your company’s best interest to start listening to conversations about your brand, take them seriously, participate in them and give consumers the means to talk about YOU!

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The below basic tips will help you increase the visibility of your Facebook page’s posts and the interactivity with your fans.

Pin a Post: When you pin a post, it stays at the top of your page for up to seven days and it is the first post seen by people who visit your page.

Highlight a Post: When a post is highlighted, it covers the full width of your page thus attracting the attention of visitors. Be sure to include a high-quality image in a post that you plan to highlight.

Create Milestones: Milestones are a great way to tell the story of your business through words and images.

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Take five minutes, sit back and check if you are committing any of the below deadly sins when creating content for your Social Media channels. If yes, change it right away!

1. Almost always trying to sell more to your fans/followers
2. Giving limited or inadequate information to your readers
3. Hiding behind a company’s logo
4. Posting too little
5. Playing the business guru and reacting negatively to customers’ complaints
6. Copying your competitors’ great ideas
7. Not asking your fans to actively participate in the creation of your brand’s community

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Everybody knows that Pinterest has become a source of traffic for retail sites. But you can also use it for Branding, as long as you follow the below simple tips:

Make sure Pinterest fits into your brand and social media strategy.
Focus on lifestyle, not products.
Make sure you pin only GREAT photos.
Create “catalogs” (that is, separate pinboards) for your products.
Optimize your Website for pinning by making sure it includes great images.
Place a “Pin It” button on your Website.

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