You might have a business goal to increase your business visibility so potential customers can discover you. Your next step is to create several objectives to put this goal into action, for an objective describes what you’ll do and how you’re going to measure your success toward meeting your goal. You may want to add in other numbers related to outcome of your activity.

Create objectives that guide your online behavior and watch how your community responds. Over time, you can fine-tune your actions so you can get the best responses from your community.

It’s not enough to follow people. If you really want to build a Twitter community around your business, you need give people a reason to follow you back and engage in conversation with you.

People will follow you if you talk about things that interest them. Be mindful that you need to talk about things that others find interesting if you want to build a community.

Before you expand your Twitter community, invest a little time to organize your existing community with Twitter Lists. Twitter Lists help you focus on conversation streams.

Create your lists and organize your current Twitter community. Add each new person you follow to the appropriate list when you follow them.
Community management, the process of adding and removing people from your Twitter community, is an ongoing activity. Set aside some time each week to maintain your Twitter community.

Start small and build over time.