Create strong relationships through Social Marketing, with 4 simple steps!

1. Don’t Just Act Authentic: The only way to be authentic is to be authentic. Don’t try to be perfect, anyone is!

2. Be Real to Create Trust: Social Media help long-term personal relationships that create brand advocates and an emotional connection that drives influence.

3. Take Care of Your Advocates: The success of Social Media Marketing is all about relationships and friends’ advocates!

4. Be an Actual Friend: Be the friend you would want to have...

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Social media is becoming a popular platform for helping brands. Learn how to create an effective Social Media Strategy for your Brand.

1. Define Your Goals: The most important goals are marketing, advertising and public relations goals.

2. Invest in Research: Determine the right platform for your company.

3. Build Relationships: In every Social Media network, you need to build strong relationship in order to achieve your goals!

4. Create Awareness: It is important to familiarize your employees with your Social Media Strategy.

5. Establish Standards: You have to know how to handle & use various Social Media.

6. Assign Tasks: Teach your employees about their obligations & roles!

7. Measure the Results: In the end, measure the results to ensure that you have achieved your goals.

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Here are some “Pinteresting” strategies that will help you & your business...

1. It’s not about you: Only pin things that are interesting and related to your product only!

2. Everybody loves a story: People love the stories of their favorite products. What stories does your market love to hear about?

3. Have one board that’s pure showoff: You don’t have to bury your brand identity to do a good job on Pinterest.

4. Reach for the sweet spot: PIn topics that hit peoples sweet spot but try to keep a balanced page!

5. Give away the good stuff: Share great links to resources your clients will love & they’ll come to you for more focused information for their business.

6. Collaborate: You don’t have to do it alone, find people who share good information, so everybody can benefit from that!

7. Use Pinterest as a focus group: Watch closely what is shared most and what is not!

7. Don’t be all business: Pin whatever suits your business but remember also to show the human side of it.

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How often do you receive friend requests by persons that you cannot recognize, because they have a strange profile picture? Animals, flowers, or even logos often take the place of a person.
If you are fan of this habit, read more...

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Here are some clever tips for more effective tweets! ;-)

1. Be Yourself!: Compose your tweets and replies in a way which illustrates your personality or your brands image.

2. Share Useful & Engaging Content: Find something funny or clever. People love to be inspired!

3. Create Relationships: Don’t just tweet, you have to reply also...

4. Use Twitter Search: Use the Twitter search feature to find people who have similar interests as you and Follow them.

5. Don’t Over-Tweet or use Twitter like an IM: Keep your tweets around 20 per day.

6. Participate in Online Discussions that use #Hashtags: Hashtags are more than popular in Twitter, so use them!

7. Integrate your Twitter with other Channels: Include your Twitter handle in as many places as possible.

8. Optimize your Profile: It's important that your profile is fully filled out.

9. Time and Effort: “Play” more with your tweet time. Be online different times for different people.

10. Twitter Golden Rule: “Retweet someone once, they will know you, retweet them a few times they will remember you.”

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