Be social all the way
1. A Grand Effie and a Golden Effie award for Pepsi's campaign!
We can't wait to share with you the great news! Pepsi Romania's amazing campaign "Pepsi Today. The same as yesterday", that was submitted by Graffiti BBDO, has won two Effie Romania Awards, the Grand Effie Romania 2012 and an Effie Gold, as last year’s most effective publicity campaign.
XPLAIN was thrilled to be part of PepsiCo's creative team along with Graffiti BBDO and GMP, in order to implement this campaign in Social Media. To this aim we designed the content strategy and developed and ran a Facebook application, that attracted thousands of new fans to Pepsi’s official Facebook fan page.
Furthermore XPLAIN designed and ran the Facebook advertising campaign for “Pepsi Today. The same as yesterday".
The whole Facebook activation reached more than 3.000.000 unique users.
Finally XPLAIN created the word of mouth marketing strategy for the campaign.
Congrats, Pepsi, it’s great working with you!
Fear not! Mashable has gathered all the info you need in a great infographic!
Foursquare has been busy the whole past week announcing that soon (i.e. this week) they will release an "all new Foursquare" app. And why is that? Because users seem to lose their interest in telling the world where they are every time they go somewhere. So, users' recommendations should play a much bigger role in the new app. Remains to see, if this is indeed a big moment for Foursquare.
Then check these brands that are doing amazing work on Instagram, let them inspire you and share with us your ideas about using Instagram for your Brand.
Pinterest is the new kid on the Social Media block! And within a very short period of time, it has been proved very successful in driving traffic to websites, and in converting visits to sales.
One of the reasons why Pinterest works so well is the visual element and the fact that it allows the price of the item to be shown.
No matter how big or how small your company is, Pinterest is the right tool for you!