Charalampos Konstantinidis's blog

Social Media is the future of consumer loyalty in travel.

Infographic

Social Media are more than a one-way marketing channel and this is the way that most of the airlines are seeing them. Now days there are more Airlines in Twitter (191) than those maintaining a Frequent Flier program (179).

Facebook users in Greece (September 2011)

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Facebook in Greece has gone a long way the last years. Now it is common for a business to have an official page and interact with it's customers through the most popular social network of the planet. It's common sense, businesses have to be where their clients are, and in Facebook there are a lot of Greeks. Let's take a look at the numbers for September 2011.

Number of Facebook users in Greece (July 2011)

Although the numbers show that more than one out of three Greeks are already in Facebook, the growth of the social network continues. The last 30 days we had more than 30.000 new users, witch brings the total number to over 3.400.000 users from Greece, logging in to Facebook.

The details are:

Greek Facebook Users: 3.417.880 people

Men: 1.873.880 people
Women: 1.490.820 people

Facebook users over 18: 2.906.820 people
Facebook users under 18: 638.860 people
Facebook users 18-24 years old: 904.860 people
Facebook users 25-35 years old: 1.166.660 people

Number of Facebook users in Greece - June 2011

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There were almost 100.000 new Greek Facebook users in the last 30 days. To be exact in the 15th of May we had 3.297.680 people connecting from a computer located in Greece to Facebook. This number today is 3.385.840!

Number of Facebook users in Greece

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The number of Greek Facebook users continues to increase. Now more than out of three Greeks has logged in in Facebook in the last 30 days!
Here are the stats...

More than 3.100.000 Greeks in Facebook!

Facebook

In April 2009 we were 1.322.480 Greeks in Facebook. Then in May 2009 the number was 1.482.200, for June 2009 1.618.860, September 2009 1.852.480 and in October 2009 1.958.680. In November of 2009 Facebook had 2.062.820 Greek users. Now a little more than one year after that number has grown.

Today (22/02/2011) there are 3.100.600 Greeks in Facebook!

Big or small. Social Media are about your customers.

Social Media KLM

"In the age of Social Media doing something that creates a real smile on somebody's face is much cooler than attaching a smiley face".

Influencers, what are they?

Influencers
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

How to use Social Media to build customer relations

The growth of a business is as important as its customer relations and if you manage to keep your customers happy, it means that you have a healthy business. Social Media are now adding a new dimension in the art of building brilliant customer relations. And that would be the reason for a company to identify the correct associate, to lead it through the new digital era of communication.

Strategize or die! How to build a Social Media strategy…and why!

Social Media
First, let us give you some numbers that will make you think differently about the commercial use Facebook, that what you might already be thinking: