A few days ago Facebook released its new format for Facebook Pages, which are more in line with the new layout for the personal profiles. Many of these changes offer new opportunities for using Facebook Pages as part of an effective social media marketing strategy.

Below are 5 approaches of how to use the new features of Facebook Pages as Marketing Tools:

1. Interact on Facebook as your Page
This means you can participate in Facebook conversations, like other pages and post on their wall as your Page. Using that feature will contribute to increasing page exposure.

2. Page administration identity is made public

Your company profile can now be humanized by choosing to reveal the identity of page administrators, a feature that did not previously exist. People prefer to talk to people and not logos, after all.

3. Display Favorite Pages
As a Business Facebook Page you can have Liked Pages, and also have your favorites displayed. That feature can be used to highlight customers, clients or other companies in your industry.


4. Notifications of Posts and comments
That change can be considered the most functional. Now, you will have the option to be notified every time somebody posts on your page wall. That gives the opportunity to improve interaction with fans by quick responses.

5. Row of photos on top of Page
The row of tabs at the top of the page is now replaced with a photo strip above the wall, displaying the latest photos the Page has tagged itself in. Here you can use your creativity by enhancing your brand.
If you haven’t upgraded your Page yet, now is a good time to explore the benefits. (But be careful: once you upgrade, you can’t turn back.)