Many businesses have been adding social media to their marketing strategies. Facebook represents a cost effective opportunity for brands to share information and distribute messages more than paid media.

But how do you get people to like your Facebook Page?
• Set your Facebook Goals
Before launching a Page on Facebook, it is critical to clarify the reasons for being present and the desired outcome. What are you trying to create?
• Post Often and Effectively
The quality of content and fan engagement are the first things that are noticed when entering a Fan Page. Here a lot of creativity is needed as the posts should be exclusive and unique to your Facebook audience.
• Reward your Fans
When people have a chance to win something they will definitely tell their friends about your page. You can offer different things according to your company, from contest prizes to discounts off to products and win some word of mouth advertising for free.
• Be Present
Social media is meant to be social, so talk to your fans and not at them. But talking is not enough; you have to be present by responding on time and encouraging interaction.