Despina Bakirtzi's blog

European Paid Content And Online Activity Forecast, 2009 To 2014

By Despina Bakirtzi on Sun, 01/11/2009

Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014. Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video.

Display Advertising is not effective anymore

By Despina Bakirtzi on Mon, 05/10/2009

“The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom”.

This was predictable, because consumers are always don’t want to be involved with branded ads and much more, they don’t like to “land” in companys’ official sites.

The Death of the Newspapers. Changes are coming faster.

By Despina Bakirtzi on Sat, 03/10/2009

The newspapers used to make the news, now they are the news! Last reports testify that they are dying.
Worlwide recession added one more serious problem.
But People changed the way they get the news. They prefer the one line, it’s fast, it’s free and they have it, even, through their mobile phone!